Corporate and Marketing Communications
In addition to traditional media and PR techniques, we deepen our clients' marketing and sales objectives with communications that reinforce and enhance key messages across multiple disciplines. We ensure that your "branding" messages carry through in all your communications, external and internal. This integrated corporate and marketing communications strategy greatly increases the value proposition of strategic communications.
- Branding
- Advertising and Sales Collateral
- Conferences and Exhibits
- Market Perception Research
- Event Management
A strong brand not only identifies a company in its marketplace. It creates a memorable link between what the company is and what it does. Whether a large corporation or a small, one-person enterprise, a clearly defined and articulated brand identity is essential for market success.
We help start ups create a core identity; major corporations brand newly-acquired or spin-off business units; and mature companies “buff” their brand image to regain market share or reposition themselves in the marketplace.
The core of our brand identity service is helping clients create a brand “personality” that identifies their business in the mind of their customer base. Starting from brainstorming a distinctive name, we can create the entire brand identity package, including a distinctive logo, positioning tagline and/or slogan and recommended colors and typeface style for application to the client’s print and electronic collateral.
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Advertising and Sales Collateral
We design and produce a broad range of electronic and print communications vehicles to extend our clients' corporate and marketing messages. These include web sites, brochures, product data sheets, media kits, direct mailers, HTML &/or print newsletters and captive marketing magazines.
Additionally, we manage corporate identity and product advertising campaigns, from concept through creative development and production, including strategic media planning, negotiating and purchasing.
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Conferences and exhibits are highly visible venues for companies to extend the reach of their core message and values. We research and recommend venues appropriate to your core and vertical markets, generate advance media interest and pitch and prepare Company executives for speaking opportunities. We also supplement our clients’ staff when it comes to coordinating on-site media interviews at their exhibits.
Clients may also outsource the entire exhibit procurement process to Longbottom Communications. We'll oversee the entire process or just part of it, from competitive agency review through design, fabrication, shipping and set up at designated shows.
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For maximum effectiveness, today's marketing should be informed by strategic research. Employing both qualitative and quantitative techniques, we conduct highly targeted brand and market perception studies that provide critical intelligence that shapes and informs client’s marketing strategies.
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Whether it’s a customer meeting, an analyst tour or a once-in-a-decade black-tie blast to celebrate a major milestone, Longbottom Communications can handle it. We are a one-stop-shop for event management, from initial concept through venue research and selection, invitations, caterers and the
all-important RSVP coordination.
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